Tug of War and Photo Contest Apps now support custom tagging of participants in the Fan CRM. For Tug of War, users can be tagged when they vote on either the left side or right side. For Photo Contest, users can be tagged distinctively if they 'vote' or if they 'enter' (submit a photo). These custom tags can be used to build Custom Audiences in Facebook.
To configure automatic Fan CRM tagging, go to Tug of War or Photo Contest app setup and select tag names under 'Additional Options'.
This feature is for clients who have access to Fan CRM (Pro & higher).
Above: Tug of War Automatic CRM Tagging fields